Best B2c Payment Experience

The award recognises companies, technology platforms, and solutions that have delivered exceptional customer experiences. This could include experience focusing on customer service, creating a new payment solution, or enhancing an existing product. The experience could be delivered through physical or virtual means, such as an app or website. The end customer must have directly interacted with or benefited from the solution.

The Best B2C Payment experience should be innovative and enhance the customer-facing experience areas such as, but not limited to, frictionless checkouts, loyalty points, QR codes, in-app payments, biometric and voice technologies, insights on consumer behaviour, catering to special needs of consumers, generating positive consumer behaviour, and other similar innovations. Open to any companies, technology platforms and solutions that have created and launched an innovative B2C payment experience in Asia Pacific.

Solutions that reduce fraud or false positives are not eligible for this award (see award Payment Fraud and Risk Excellence), as the end user does not directly interact with the solution.

Entry eligibility

  • The initiative or solution must be operating in one or several Asia Pacific markets.

To make a submission please provide the following information:  

Nominee or nominator  

  • Entry name
  • Name of nominating organisation   
  • Name(s) of nominated organisation(s)   
  • The nature of the business relationship between you as the nominator and the nominee company’s solution description  

Submission format  

Your entry is done digitally via APAC Payments Excellence Awards Website, by submitting a written description of your value proposition/solution/initiative using selected category criteria.

Each criteria in your submission will be evaluated and scored by judges in your Category Judge Panel. Each criteria have a 300-word limit. Provide as much information as you can and quote the source of that information, to describe the solution, success measures and what was achieved. Note that no attachments are allowed, and website links will not be seen as part of a submission.

B2C Payment Experience criteria Judge Criteria

  1. Solution Description

Describe the experience, including the issue/problem statement, goals and the type of solution developed. Is it part of a payment’s services, product or process?

  1. Desirability

Describe the underserved or requested need in the market for your solution. Where and how were there improvements in outcomes for users? What positive end-user feedback surveys have you received? Reduction of cycle time for customers, frictionless, secured, convenience, customer satisfaction, adoption rate, time to market, business results, etc.

  1. Viability 

What is your competitive advantage? What distinguishes your solution’s experiences from others in the market? Who is the direct and indirect competition? How is your business model better than others? pricing strategy, security features, and overall convenience for customers?

  1. Outcomes

What tangible outcomes and results have you achieved with your payment solution experience? How do you measure customer satisfaction, adoption rate, and reduction of friction in the payment process? What is the success rate of your payment solution, and how does it compare to industry standards? What is the future growth potential (organic and cross-sector), and readiness to embrace new technologies or expand to new markets?

Evidence of success/metrics

Please provide as much information as you can and quote the source of that information. Such information might include the following, but this is not an exhaustive list, and, in each case, the judges will be looking for evidence that supports your claims about the key benefits of the programme:

  • Evidence of the successful delivery of the experience over time up until February 2024.
  • Evidence of tailoring products and services and the results of that investment.
  • Performance against success criteria.
  • How has this transformed the user experience or that of other stakeholders?